Here are some notes I took from the Digital Media workshop (see previous post).

I came 20 minutes into the presentation given by Chris Charron due to tough parking around the building.  It was based upon 7 rules.  In order they are:

1. Pick the right spot: Device, Platform, Aggregation, Programming or Marketing
2. All roads lead to advertising
3. Single function devices-and focused simplicity-rule
4. Enable network value creation (examples: kiva.com, ether.com)
5. Give up control-to users (example: meetup.com)
6. Leverage users for content creation and marketing (examples: tripconnect.com, weedshare.com)
7. User experience is the best sustainable competitive advantage

Other notes:

Be focused, too many things water down the value proposition.  Chris’ good examples include Ipod-Itunes, Zillow, Kaboodle and Google Maps.  Not so good examples include Iphone, WebTV, Ms Vista and XP Media Center.

The User Experience toolkit consists of personas, scenario design, user driven innovation, web analytics, A-B testing, user experience reviews and great search.  (The personas piece was so interesting to me that it will get its own future post.)

Don’t think of 6, 12 month rollouts - have fast iterations (also said in the Web 2.0 workshop)

Beware of bubbles, think 3 -5 years out

Create a marketing services platform, not just a user experience platform

Technorati Tags: digital media, entrepreneurship, web 2.0, web analytics, social networking, mashups

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