Is Sponsoring This Event Worth It (Part 3)
Continuing from the last post, here is breakdown of a sponsorship opportunity for a late February event.
What is the purpose of the event?
A play celebrating Black history.
When and where?
John Hancock Hall and Dorothy Quincy Suite, last Sunday in Feb.
How many attendees?
1000 expected (up from 200 last year)
What is the attendee general demographic?
“Sponsoring businesses will reach out to upscale urban professionals
from Boston, and surrounding areas. This is a mature, young-adult
audience ranging in age from 18 to 55 years old. This section of the
demographic represents those most likely to make purchases in
consumer goods, financial services, mortgages, legal, and other
professional services.”
What are the listed benefits?Â
Like many events, there are different levels of sponsorhip so I’ll just list the levels in line with the advertising budget.
Show Vendor $150
- Six Foot Vending Table
- Listing in Program Booklet
Full page color ad $165 Full page b+w $125; 1/4 page ad $75; Honorable mention $40
How many other sponsors will there be?
Unknown
How does this fit into the company’s branding strategy?
Pretty much the same way as the other event. As this would be a more “upscale” crowd, our mixer series may pique their interest more than our website.
How much time would have to be devoted to the event?
Depends on sponsor level. Since the full page ad and a vendor table are about the same in price, I’m more apt to go with the table since I can engage people, pass out flyers for the next mixer, and collect business cards. Creating and gathering materials shouldn’t take more than a couple hours. Then there is the time spent at the actual event which is unknown at this point.
Deadline to confirm?
February 1
Prognosis?
Favorable. The event producer has put on anumber of events before so I wouldn’t be dealing with a rookie (not that it means everything will go smoothly). Unless something dramatically changes, I believe sponsoring this event will be worth it.
