Is Sponsoring This Event Worth It (Part 1)
As a company that continuously seeks to attract sponsorship for our mixer series, it is always interesting when we are on the other side of the fence receiving solicitations to sponsor events produced by others. Even if the prices are way out of our range, the soliciation is carefully scrutinized for language/terminology used and benefits offered. It just may happen that a benefit they offer is something we can include in our own sponsorship packages to our prospective clients.
Big business can throw away 10K on a whim because the VP’s son-in-law’s cousin is the co-chair of some event. As a small business, 10K is NOT something that can be thrown away let alone even be affordable in terms of sponsorsing an event. And let’s not forget, affordability does not equal worthiness.
Many factors should go into consideration such as:
- What is the purpose of event?
- When and where is the event(could be a big factor if event is outdoors)?
- How many attendees are expected?
- What is the general demographic of attendees?
- What are the listed benefits?
- How many other sponsors will there be?
- How does this fit into our company’s branding strategy?
- How much time would have to be devoted to the event?
- Who is the event’s point person in managing sponsor relations?
- And of course, what is the cost of sponsoring the event?
Tomorrow, I’ll talk about how these questions affected our decision to sponsor an event earlier this year and how they are impacting a potential sponsorship for an upcoming event. Feel free to add any questions I may have left out.
Technorati Tags: sponsorship, event sponsor
on March 22nd, 2007 at 1:57 pm
well said Mr Cabral Thomas .I gone through other site which supports to your site
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