“Edgy” Advertising
Check out this interactive ad for Norelco’s Body Groom shaver. Will I go out tomorrow and by one? No but it sure is memorable and funny to someone like me, who probably falls into the demographic the ad is designed to appeal to . It surely is benefitting from viral marketing given I saw the link on a website that posted it months ago and now you’re seeing it here.
Technorati Tags: advertising, viral marketing, interactive ad











