Put the URL on all marketing collateral

• Business cards
• Letterhead
• Envelopes
• Invoices
• Promotion Items (I like using calendars as they are actually useful unlike many promo items which get tossed in the trash and they will be looked at every week if not every day.)
• Flyers

I make sure anything “public” has the URL on it.

Tell everyone you know and remind them regularly 

Sending the link to my friends and colleagues and asking them to forward it is not enough.  Nothing beats face to face interaction where I can explain to people what the website is about and why they should visit it.  And this why I am so big on attending networking events, especially if the other attendees fit this website’s demographic.  I get the opportunity to talk about the site to a good number of people in a short amount of time for little to no money.

One of my worst fears is for this site to become a “faceless” site where it’s nice to look at but there’s no personal connection.  It’s JUS (just another site).  That’s why I try to attend one or two networking events a month, not including the E & E Club mixers.  My belief is that the more people get to know me, the better the chances they will become repeat visitors and will help in the all-important word of mouth advertising.  And that is priceless.

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